MetaConsumer

Powering the Future of Advertising

A Breakthrough Ad Measurement Solution for the Post-Cookie World

More Accuracy. Less Uncertainty. Better Outcomes.

Optix is the first computer-vision-based AI system to accurately detect advertising & media exposures on mobile devices and mirror human experience for real-time marketing optimization.

Panoramic View

Get a single-source view of your campaigns by tracking ad exposures wherever they appear on a device (including walled gardens). Optix captures what consumers see and hear on their mobile devices - no cookies, tags or device ID's necessary.

Mobile-First Computer Vision

We are the first mobile advertising measurement solution to enable scalable computer vision on mobile devices. The result is extremely accurate, unbiased ad measurement done in a privacy preserving manner.

Real-Time Metrics

Measure ad reach, frequency, dwell time, viewability & time spent on media, applications, services and more. Optix gives you real-time insights to maximize Advertising ROI and bring clarity to the consumer experience.

How Optix Works

1
Select always-on available opt-in Optix Audience(s)
2
Brands / agencies upload campaign assets for own campaigns and/or competitive campaigns
3
Optix records when tracked media is seen by panelist, including dwell time and exposure duration
4
Near real-time reporting & results delivered via the Optix Dashboard and data-streams

Our Team

MetaConsumer is led by a team of executives with extensive expertise in technology, media measurement and advertising. Our state-of-the-art platform was built by a leading computer vision researcher from Stanford University and is the first of its kind to deliver accurate, scalable, single source mobile ad measurement.

  • Dave Hudson

    CEO

    Dave has extensive experience in analytics, media research and AI. He was the founding CEO of NM Incite, a joint venture between McKinsey and Nielsen that provided social media tools and analytics for large enterprise clients.

  • Nitin Nishandar

    CCO

    Nitin brings to MetaConumser over 25 years of brand & media research experience. He was most recently was the regional CCO for Asia Pacific and the CEO for Vietnam at Kantar Insights.

  • Nate D'Amico

    Product

    Nate has over 20 years of engineering and product roles with a focus on CRM, mobile computing and distirbuted systems.

  • Vijay Chandrasekhar

    Advisor (Co-founder)

    Vijay has a Ph.D in electrical engineering from Stanford with a research focus on computer vision and AI.

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